$99 audit vs. a full website project: how to know which you need

The Website Opportunity Audit is a $99, one-time review: a recorded walkthrough of your current site (or your competitive landscape, if you don't have one yet), a lead-capture scorecard, three prioritized recommendations, and one annotated homepage direction. It is a focused review, not a project — there's no code changed, no redesign delivered, no ongoing engagement.

It exists specifically for the moment before a bigger decision: when you suspect something is wrong but don't yet know whether the fix is small or the site needs to be rebuilt entirely.

If you already know the site needs to be mobile-first, needs a booking or quote system it doesn't have, or needs to expand from a handful of pages into a real service-area presence, you likely already have enough clarity to skip straight to the estimator and start scoping a full project.

The audit earns its cost specifically when that clarity is missing — when you know something isn't working but can't articulate what, or when you want a second, structured opinion before committing $1,500 or more to a rebuild.

If a qualifying website project begins within 14 days of the audit's delivery, the $99 becomes a full credit toward that project — so choosing the audit first doesn't cost anything extra if a full build turns out to be the right next step. It simply buys clarity before the larger commitment, at effectively no net cost if you proceed.

Can you already name the three specific pages or features the new site needs? If yes, the estimator is the faster path. Are you unsure whether the problem is the design, the content, the lead-capture flow, or something else entirely? That uncertainty is exactly what the audit is built to resolve before any larger spend.